#LastChanceTourism
Intended to highlight the plight of the Great Barrier Reef, this critical design experiment emulates typical GBR tourism marketing but juxtaposes vibrant images against sobering themes of loss and death.
Based on the idea of ‘last chance tourism’ which research shows has become a key motivation for visiting the Reef (see Piggott- McKellar and McNamara 2016), this social media experiment was intended to unsettle the viewer, prompting them to reflexively decode discordant messages.