Professional role
Client: Christian Aid (London, UK)
Role: Design manager
Directed enterprise brand governance and strategic communication for one of the UK’s premier international humanitarian agencies, operating across more than 80 countries. Working in partnership with leading London design agency Johnson Banks, I supported the operational roll-out of a major institutional rebrand across global digital, print, broadcast, and experiential channels – including directing the brand architecture for a £1M corporate website redevelopment.
In this role, I served as the internal creative lead and executive client liaison, directing both in-house teams and specialist external agencies, translating complex international development agendas into compelling, ethically grounded public campaigns. The strategic repositioning directly contributed to a 13.7% (£8.8M) year-on-year increase in public revenue, successfully expanding engagement across key-moment public events, policy media, congregational networks, and youth demographics.
Samples show some of the initial re-branding outputs that target a range of different audiences, from youth, to media, congregations and key-moment public events.